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COMPANY BRIEF

R.LAPID'S is one of, if not the largest manufacturer of chicharon in the Philippines. It has attained competitiveness and maintained a good reputation in the industry. Started in 1974 by a Filipino Entrepreneur with notable name of long years experience in chicharon and barbecue industry.A genuine Filipino entrepreneur, with passion to deliver to its customers high-quality products, R. Lapid's has passed with flying colors the test brought about stiff competitions, great sacrifices and hardships, contributing to the improvement of the country's economy.

In 1995, R. Lapid's innovated and standardized the system of processing chicharon. It is the first to introduce cooking of chicharon in front of customers inside big establishments such as SM Supermalls, Robinson's Malls, Landmark Supermarket, to name a few. It is also the first Chicharon manufacturer to use imported pork skin raw materials from U.S.A., Europe, Canada, and Korea.

Empathize with customers through story

The Company's strength lies in its drive to provide excellent quality products while maintaining high standards or quality from raw materials, production up to delivery of goods to its growing number of satisfied customers.

Since it has started, the company has expanded tremendously. It has over several outlets within Metro Manila and neighboring provinces all following the company's tradition of giving Total Customers Satisfaction.

Notwithstanding, the Company has also been active in participating in different food and business exhibitions and even in sponsoring and joining different prestigious events which gives the Company the opportunity to expand its sales with new prospects and network with various professionals nationwide; its instrumental in promoting products and services, and in analyzing the Company's impact to the market. R. Lapid's also aims to promote social commitment, the quest to be committed with those who are in need, thus enjoying its countless contribution to the community through continuous sponsorship and active participation in corporate, social and charitable activities.

Accredited by the National Meat Inspection Service (NMIS) as a "AA" and certified GMP Plant; Registered in the National Library as a Copyright Claimant since 1996; Registered with the Intellectual Property Office (IPO) for the protection of its trademark since 2000; Licensed to operate as a food manufacturer by the Food and Drugs Administration (FDA), which also issued a certificate of registration for each of its products; GMP and HACCP Certification from SGS Philippines for compliance to HACCP Codex Alimentarius Hazard Analysis Critical Control Points System last 2020.

MISSION & VISION

Mission: "Our mission is to provide our customers ; freshly-cooked, clean, delicious and reasonably priced food in a quick and friendly manner"

Vision: "Our vision is to develop and consistently maintain the high standard quality of our products and services that can compete in the global market"

CORE VALUES


R - Responsibility
L - Loyalty
A - Accomodative
P - Positivity
I - Integrity
D - Discipline
S - Spirituality

OUR HISTORY & MILESTONES

1974-1982

1974-1982


The business started by Filipino entrepreneur Mr.Rey Cruz Lapid along with his wife Violeta dela Fuente at a small stall carrying the name LAPID'S BARBECUE,at R.Hidalgo St.Quiapo Manila

Main Line of Products - Pork and Chicken Barbecue.Also selling tocino, longanisa,paksiw na lechon, menudo, adobo, asado, atchara at chicharon which were being sold to retail stores, movie houses,supermarkets, office and bars.

Store was such a hit as evidence by patronizing customers (kinukuyog at pinagkakaguluhan) and selling about 120-200 kgs, or around 4,000 sticks of barbecue a day.

1978

1978


Registered the business name EL REY COCKTAIL CHICHARON with business in Sampaloc Manila.

1979-1981

1979-1981


Rey opened a Filipino restaurant, with the name LAPID'S Restaurant Bar-b-que & Filipino Food, in San Francisco California, USA. Being the over-all and only manager/worker in the restaurant, restaurant didn't last long.

While still in the USA, Rey worked at Auto Specialists Manufacturing Corp. in St. Joseph, Michigan.

1981

1981


Violy worked as an agent in a company selling machine spare parts to big companies and at the same time they put up a t-shirt making and printing in their house at Sampaloc, Manila. While Rey also worked into sales as trader of construction materials such as pebble stones and Narra woods.

1982

1982


Mr. Rey C. Lapid with the trade name EL REY COCKTAIL CHICHARON was registered as a Food Processing Industry under the NACIDA (National Cottage Industries Development Authority) law.

Opened a store in front of their house in Sampaloc, Manila to sell fresh meats, crispy pata, longganisa, tocino, peanuts and others.

1985

1985


Set-up a carinderia with the name LAPID'S Barbecue selling chicharon, bbq, and other lutong bahay Filipino food at Jopson Supermarket in Bustillos, Sampaloc, Manila

Late 80's

Late 80's


El Rey Cocktail Chicharon closed down but then the couple didn't stop pursuing another business which is the KINGSTONE Trading and Metal Fabrication.

1991

1991


R. LAPID'S CHICHARON & BARBECUE Restaurant business was re-opened at G. Tuazon corner D. Santiago St., in Sampaloc, Manila

1995

1995


The success of Kingstone Trading and Metal Fabrication had led to the establishment of the now R. LAPID'S CHICHARON & BARBECUE and moved its operation to Pres. Quirino Ave., Paco, Manila where it innovated and standardized the system of processing chicharon and upgraded its product quality. It also added Chicken and Pork Barbecue to its product line. A food processing factory, warehouse and office were set-up in the place.

1996

1996


R.Lapid's Chicharon & Barbecue was Included in the file of the National Library as Registered Copyright Claimant; the slogan "Laging Bagong Luto" was born; To meet the expectations of its consumers, R. Lapid's consistently serves deliciously tasty barbecue and crispy newly puffed chicharon at its best quality. The taste of the vinegar that go with the chicharon was improved by cooking and adding fresh garlic. Additional "chili" chicharon was offered to its customers and was accepted with notable commendations.
Began importing raw materials from Korea, United States, Europe, Canada, and other neighboring countries.

1996

1996


Opened its first branch at G. Tuazon, Sampaloc, Manila and 10 more outlets were opened.

1997

1997


First mall outlet was opened at SM Southmall, Las Pinas where people lined-up to have a taste of the R.Lapid's Chicharon "Laging Bagong Luto"
Received the "Gintong Sikap Award" as Outstanding Businessman from the Federation of Filipino Consumers, Inc. in recognition of its remarkable increase of sales in its first mall outlet at SM South Mall, Las Piñas. The award was the key in the development of good relationship with the SM Management

1998

1998


10 more SM outlets were opened and received a Certificate of Recognition from SM Management for Consistent Observance of Cleanliness, Safety and Sanitation

1999

1999


Opened the first Provincial outlet in Calamba, Laguna followed by outlets in San Fernando, Pampanga, Baguio City, Tagaytay and Lipa, Batangas

1999

1999


"Free Delivery" service was introduced to reach customers at the convenience of their homes

2000

2000


A Certificate of Registration was issued by the Intellectual Property Office (IPO) for the protection of Trademark: Analysis of Products' Nutritional Facts were conducted and the tag lines High Protein, Low Carbohydrates, Less Cholesterol were introduced as part of the company's marketing campaign for the health benefits of R. LAPID'S Chicharon.

2002

2002


Pinoy Meals was first introduced to promote that chicharon products is also perfect combination with rice.These Pinoy Meals include Pork BBQ with Rice, Chicken BBQ with Rice, Adobo with Rice, Asado with Rice, Chicharon w/ Laman with Rice and Chicharon Bulaklak w/ Rice. All served with Chicharon cocktail and "kamatis with bagoong" on the sides.

2003

2003


Registered the domain name rlapids.com.ph and developed the first website for online presence

2004

2004


Inaugurated a more improved, modern and GMP (Good Manufacturing Practice) certified plant facility located at Lawang Bato, Valenzuela City

2004

2004


R. Lapid's Character named, "Chicha" was created and a Certificate of Registration was issued by the Intellectual Property Office on 2008. In 2015, "Chicha Mascot" was introduced to the public

2004

2004


The mark "MANILA FRIES" was created and filed at Intellectual Property Office and on 2007, its Certificate of Registration was issued. This brand will be used as an international name for chicharon of R. LAPID'S

2005

2005


First gas station outlet opened at Petron Macapagal Pasay

2005

2005


First franchise outlet was opened at Petron NLEX Balagtas Bulacan

2007

2007


Factory expansion in Valenzuela city was inaugurated that includes recreational facilities for the employees such as jogging and basketball court, a 3-door housing for pioneer employees and a maintenance area that includes the fabrication of R.Lapid's food carts.

2007

2007


First outlet outside Luzon was opened at the Queen City of the South, Cebu. The challenge to compete with prominent brands in the city that is popular for chicharon makers comes the idea of opening an outlet in the Queen City of the South (CEBU) on July 2007. This was followed by opening addtional outlets in the area to impart Cebuanos to change their ways of eating kind of chicharon.

2009

2009


Registered as R.L. FOODS CORP. with the Securities and Exchange Commission. In view of our commitment to venture globally and internationally in the field of food business and our vision to maintain high quality of products and services, change of classification from Sole Proprietorship to Corporation known as R. L. FOODS CORP., with the founder as President of the Company, has been established.

2010

2010


New business venture : A private resort hotel, R. LAPID'S Resortel was inaugurated in a place famous for its hot spring - Pansol Calamba Laguna.

2010

2010


Opened an outlet in one of the world's top sand beach destinations - Boracay

2011

2011


Recipient of the PLDT MVP Bossing Award that serves as a glowing tribute to local business leaders who embody the Filipino entrepreneurial spirit, empower the country’s growth through their economic contributions along with the tenacity to survive and revolutionize their business operations using the latest technology solutions.

2011

2011


R. LAPID'S Farmland was inaugurated to be self-sufficient in product needs where some of the natural ingredients of R. LAPID'S products are being grown.

2012

2012


Inauguration of R. LAPID'S Resortel II, a perfect getaway venue for family and friends outside the Metro

2013

2013


Registered R. Lapid's Chicharon and Barbecue Corp. Trademark to the United States Patent and Trademark Office

2014

2014


In celebration of its 40th Anniversary, R. LAPID'S is back in the place where the former factory and office was, at Pres. Quirino Ave., Paco, Manila, wherein a new concept store with dining and additional products were launched.

2014

2014


Two R. LAPID'S CHICHARON & BARBECUE Jingles were composed. (Registered and deposit with the National Library of the Philippines through Intellectual Property Office of the Philippines in 2014)

2014

2014


  • R.Lapid's Chicharon & Barbecue growing together for 40 years, The achievements of the company are the results of combined hard work of the management and all employees. Working as one whole family for the road ahead. 1974 - 2014 through high quality products and services. "Aim more through continuous innovations"
  • This anniversary celebration reminds us on how success and trials have moulded us to become what we are today. As we face a new era, we once again renew our commitment to upholding products excellence, quality service and integrity. It is our fervent hope that in everything we engage in - then now and in the coming years - we will be able to bring honour to God and to the Filipino nation.

2014

2014


Go Negosyo 50 Entrepreneurs of Passion ,How Big Dreams & Good Ideas Became Great Businesses.

2014

2014


"THE LEADERS' PROFILE" aim to promote culture, arts, education and social episodes in history to serve as record, a manuscript that documents and honors the exceptional talents, achievements and intellects of Filipino men and women in their own respective field of expertise.

2014

2014


As part of its Corporate Social Responsibility, the company started supporting annually the Pinalagad Elementary School in Valenzuela City by giving back and sharing company's blessings.

2015

2015


R.LAPID'S launched Manila Fries Chicharon, a metallized pack with shelf life up to 8 months that is ready for export worldwide. Currently available in Dubai UAE, Qatar, Mercury Drugstores and Local Supermarkets. Same delicious taste, same crunchiness, same healthy fun snack.

2015

2015


  • R.LAPID'S MINIMART was inaugurated on November 2015, a wholesale and retail convenience store that offers a wide variety of basic goods and R.Lapid's products at a very affordable price
  • A bigger and more innovated warehouse of Kingstone Trading and Metal Fabrication was also inaugurated

2015

2015


R.Lapid's partners with Gawad Kalinga in building sustainable and empowered communities at Dasmariñas Cavite

2015

2015


In support of Philippine Red Cross' Saving Lives Together, R.Lapid's donated P1.00 per chicharon pack sold in all stores nationwide

2016

2016


R.LAPID's AGRIFARM located in Cabiao, Nueva Ecija was inaugurated in partnership with Charoen Pokphand Foods Corporation, a leading Agro-Industrial & Food Conglomerate in Thailand. Another new business venture as a hog grower.

2016

2016


Athletes of R.Lapid's in Triathlon, Basketball and Dragon boat have proven the effective health benefits of eating chicharon by consistently winning awards in their respective sports. R.Lapid's Chicharon was also one of the official recovery foods in various sporting events.

2017

2017


R.Lapid’s changed the way people celebrated Valentine’s Day by introducing R.Lapid’s Chicharon Bulaklak Bouquet.

2018

2018


First outlet in Mindanao was opened at S&R Matina Davao City . It was such a big hit that another store was opened in Agdao Davao City after 3 months.

2019

2019


R.Lapid's Chicharon & Barbecue growing together for another milestone of reaching 45 years in Business

2019

2019


R.Lapid's Chicharon and Barbecue makes Philippines History for Largest manufacturer of Chicharon at the World Trade Center during History Channel's History Con.

2019

2019


Established R.Lapid's Food Court located in Clark Global City, a fast-food with 8 kiosks offering wide array of cuisines making it a good spot for breakfast, lunch and dinner.

2020

2020


Received HACCP and GMP Certification from SGS Philippines for compliance to HACCP Codex Alimentarius Hazard Analysis Critical Control Points System and guidelines and their application to CAC/ RCP-1-1969, Rev.4 (2002)

2020

2020


Celebrated 46 years in the Food Industry, despite the pandemic R.L. Foods Corp has proven to be one of the basic foods loved by the people.

2020

2020


R.Lapid's Chicharon and Barbecue partners with Wilcon Home Depot by offering Manila Fries Chicharon at The MeatPlace, Wilcon's Official café restaurant.

2021

2021


R.Lapid's & Potato Corner Product Collaboration

Your favorite R. Lapid ́s Chicharon is now flavored with Potato Corner ́s goodness! For the best- tasting snack ever!

Available in Barbecue and Sour Cream flavor!

TODAY

TODAY


AT PRESENT, the company is continuously expanding and modernizing its plant facilities, developing more products, making its systems more effective and harnessing more the capabilities of its human resources.

In view of company's commitment to venture globally and internationally in the field of good business and the vision to maintain high quality of products and services, change of classification from Sole Proprietorship to Corporation known as R.L. FOODS CORP. has been established.

R.L. Foods Corp. targets to be ISO Certified soon and be able to offer R.Lapid's Chicharon worldwide.

AFFILIATIONS

Member
  • PAMPI, Philippine Association of Meat Processors Inc.
  • GS1 Philippines
  • PCCI, Philippine Chamber of Commerce and Industry
  • PHILFOODEX, Philippine Food Processors and Exporters Organizations, Inc.
  • PHILEXPORT


  • Accredited
    • NMIS, National Meat Inspection Service
    • BAI, Bureau of Animal Industry
    • FDA, Food and Drugs Administration
    • DA, Department of Agriculture

    AWARDS & RECOGNITIONS

    1997
    Mr. Rey Lapid received the "Gintong Sikap Award" for being an "Outstanding Businessman" by the Federation of Filipino Consumers, Inc.

    FEBRUARY 1999
    "Certificate of Recognition" for consistent observance of cleanliness, safety and sanitation inside the leased area for the month of FEBRUARY 1999 ‒ SM Food Court-Ortigas

    MARCH 1999
    "Certificate of Recognition" for consistent observance of cleanliness, safety and sanitation inside the leased area for the month of MARCH 1999 ‒ SM Food Court-Ortigas

    APRIL 1999
    "Certificate of Recognition" for consistent observance of cleanliness, safety and sanitation inside the leased area for the month of APRIL 1999 ‒ SM Food Court-Makati

    MAY 1999
    "Certificate of Recognition" for consistent observance of cleanliness, safety and sanitation inside the leased area for the month of MAY 1999 ‒ SM Food

    AUGUST 1999
    "Certificate of Recognition" for consistent observance of cleanliness, safety and sanitation inside the leased area for the month of AUGUST 1999 ‒ SM Food Court-Ortigas

    DECEMBER 1999
    "Certificate of Recognition" for consistent observance of cleanliness, safety and sanitation inside the leased area for the month of DECEMBER 1999 ‒ SM Food Court-Ortigas

    2000
    Mr. Rey Lapid received the "Gintong Sikap Award" for being an "Outstanding Business Executive" by the Federation of Filipino Consumers, Inc

    2003
    "National Consumers Excellence Awardee" for being the "Most Outstanding Chicharon Maker"

    2004
    "National Consumers Excellence Awardee" for being the "Most Outstanding Manufacturer of Chicharon & Barbecue"

    2004
    "National Shoppers' Choice Annual Awardee" for being the "No. 1 Chicharon (National)"

    2004
    "Consumers' Choice Awardee" for being the Most Outstanding Chicharon Maker

    2004
    "National Buyers' Choice Awardee" for being the Most Outstanding Chicharon

    2005
    "National Consumers Excellence Awardee" for being the "Most Outstanding Manufacturer of Chicharon & Barbecue"

    2005
    "National Shoppers' Choice Annual Awardee" for being the "No. 1 Chicharon (National)"

    2005
    "People's Brand Awardee" for being the "No. 1 Chicharon Brand"

    2005
    "Global Awards for Marketing Excellence" for being the "Most Outstanding Chicharon Manufacturer (National Awards)

    2006
    "Global Brands (Seal of Quality) Awardee" for "Excellent Chicharon Brand"

    2006
    "Philippine Business Excellence Awardee" for being the No. 1 Chicharon

    2006
    "ARAP Choice Awardee" for being the Most Outstanding Chicharon

    2010
    "2010 CONSUMER CHOICE AWARDEE" for "Best Chicharon Maker"

    2011
    "MVP BOSSING AWARD" Retail Trade and Finance Category"

    2012
    "STARBRAND PHILIPPINES BUSINESS EXCELLENCE AWARDS" for "Best Chicharon Maker"

    2018
    "STARBRAND PHILIPPINES BUSINESS EXCELLENCE AWARDS" for "Best Chicharon Maker"aHistory Channel's History Maker for "Largest Chicharon Manufacturer"

    2018-2020
    Go Negosyo Outstanding Mentor

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